Sony Introduces Cyber-shot T300

Sony has launched the 10.1 megapixel Cyber-shot T300. This digicam boasts the Sony Bionz image processing engine that improves the speed and accuracy of autofocus, exposure control, white balance, color adjustment and other functions. It also boosts sensitivity to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions.

Improved Face Detection technology can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with quick subject tracking.

For even more fun when you’re shooting, Smile Shutter waits until the subject smiles before automatically firing the shutter. It’s great for capturing relaxed portraits of young children who won’t always smile on demand. Used in conjunction with Face Detection, it can be primed to fire the shutter when either a child or adult smiles.

In a Cyber-shot first, the T300 now features Intelligent Scene Recognition that takes the guesswork out of selecting the right camera settings in a range of common shooting situations. In Advanced mode, the camera takes two shots – one with standard automatic settings and the other with optimized settings – so you can pick your favorite.

Other features include the large, widescreen 3.5-inch Clear Photo LCD Plus touchscreen. There’s also a high quality Carl Zeiss Vario-Tessar lens with a powerful 5x zoom range that brings distant subjects closer.

The DSC-T300 camera replaces the DSC-T200 model, and is expected to be available in March. It will ship in red, black and silver finishes, and retail for about $400.